This policy applies to FRTHR™, a trading name of Studio Braemar Ltd, registered in England and Wales (No. 12118238). Studio Braemar Ltd is the data controller responsible for your personal data.

We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

If you have any questions about this policy, contact us at hello@frthr.uk.

What We Collect

We collect only what is necessary to operate the site, deliver our services, and stay in touch with you. This may include:

• Name, email address, and company name when you contact us or submit a form.

• Project related information such as brand files, content, and feedback if you engage us for work.

• Anonymous analytics data such as page views, time on site, and device type, collected via tools such as Google Analytics or Plausible.

• Any information you choose to share when you get in touch directly.

What We Use It For

We use the data we collect only for the following purposes:

• Responding to enquiries and messages.

• Managing and delivering project work.

• Improving how the site performs and how visitors interact with it.

• Understanding what our audience finds useful, so we can improve our content and services.

• We do not use your data for unsolicited marketing, retargeting, or any third party commercial purposes.

How We Store It

Personal data is stored securely and is only accessible to those directly involved in delivering the work. We use trusted, password protected systems including Gmail, Notion, and Framer. Project files are archived securely for backup purposes only.

Third Party Tools

We use a small number of trusted third party tools to operate effectively:

Google Analytics or Plausible - anonymous site usage statistics.

Framer - website hosting and design.

Gmail, Outlook and Slack - direct project communication.

These tools may collect basic usage data as part of their standard operation. We do not share your personal information with any third party unless it is strictly necessary to deliver your project, and only with your knowledge.

Cookies

We use basic cookies to understand how visitors interact with the site. These do not collect personally identifiable information. You can disable cookies at any time through your browser settings.

Your Rights

Under UK GDPR you have the right to:

• Request access to the personal data we hold about you.

• Request a copy of that data.

• Ask us to correct inaccurate data.

• Request deletion of your data.

• Withdraw consent to contact at any time.

• To exercise any of these rights, contact us at hello@frthr.uk. We will respond within 30 days.

Data Retention

If you become a client, we retain your contact details and project files for the duration of our working relationship and for up to 3 years afterwards for reference and compliance purposes.

Enquiry data from non-clients is deleted after 12 months.

We do not retain personal data beyond what is necessary for the purposes outlined in this policy.

Complaints

If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Updates to This Policy

We may update this policy from time to time to reflect changes in our practices or legal obligations. Any updates will be posted on this page.